SEO GONE WILD
Case Study #11: B2B Restaurant Technology Provider
Problem: A restaurant operations technology company wanted more visibility for searches around food-prep labeling, restaurant label printers and food-safety compliance. At the same time, the site had broken URLs, duplicate headings and older blog posts that weren't pulling their weight.
What We Did:
- Built six new commercial landing pages around the company's core products and use cases.
- Expanded six existing blog posts with direct-answer formatting and comparison content.
- Fixed duplicate H1 tags and 404 errors across the site.
- Earned five relevant editorial backlinks.
Results:
- Commercial-intent keywords reached page one.
- The backlink profile grew to 128 linking domains and 521 inbound links.
The Takeaway: For B2B sites, technical health, refreshed content and authority work go hand in hand. Fixing the foundation made every new page and link count for more.