Case Study #9: Specialty Ecommerce Retailer

Problem: A specialty ecommerce retailer was getting most of its organic visibility from its existing product collections and wanted to reach more shoppers searching for specific product types.

What We Did:

• Built three dedicated landing pages around high-intent product categories: custom needlepoint keychains, embroidered belts and dog collars.
• Wrote category-specific copy covering craftsmanship, customization options and buying guidance.
• Linked the new pages carefully into the existing collection structure so they supported, rather than competed with, the store's current pages.

Results:

• 16 top-three rankings in the keychain category alone.
• The belt category targets roughly 25,000 combined monthly searches across tracked terms.

The Takeaway: You don't always need dozens of new pages. Three well-built category pages, written for how shoppers actually search, opened up a whole new layer of first-page visibility.

Want to grow your store's organic traffic? Book a consultation →

← Back to all case studies