The truth of the matter is that even if you have a website, you're going to have a hard time getting leads without a Google Business Profile. If you want to attract more visitors to your Google Business Profile, you are going to need to make sure that you have one set up, that it's verified, and that you have it fully filled out. Let's take a look at how you can get more visitors to your Google Business profile.
Setting Up Your Google Business Profile - The Best Hack
If you try setting up a Google Business Profile with a regular @gmail.com account, you were probably rebuffed with a request for verification. These may include:
- Uploading a video of your business with signage and actual footage of the location and people in your location.
- Getting a phone call or.a text message with a number.
- Getting an email.
The post card is not as commonplace as it used to be, but Google still does it for certain types of verification situations.
What's the best way you can get your Google Business Profile verified? Work with someone who has a strong track record of managing Google Business Profiles. Profiles with a high number of successful setups will often lead to a successful automatic verification. If you have a domain and you use a Google Workspace email, you have a very high chance of getting successfully verified!
#1 hack to getting an easy, maybe automatic verification? Use a Google Workspace email address connected to your domain to get it set up and verified.
Start Attracting Visitors To Your Google Business Profile
The first step to attracting visitors to your Google Business Profile is going to be making sure that you have your profile filled out all the way:
- Have a business description filled out.
- Don't include the keyword or any other "SEO stuffing" in the business name. Use only your business name.
- Select true categories and related categories.
- Make sure to add services to your categories and structure them appropriately.
- Fill out every piece of information possible that is TRUE to your business.
What Are the Factors That Will Attract the Most Visitors to Your Google Business Profile?
Your Google Business Profile's visibility depends on several factors. Here are some key things to consider:
1. Consistency Between Your Website and GBP Information
Google looks for consistent business information across platforms. This means your Business Name, Address, and Phone Number (NAP) should be exactly the same on:
- Your website
- Your Google Business Profile
- Any other directories (e.g., Yelp, Yellow Pages, BBB, etc.)
Pro Tip: Even small differences in formatting (e.g., “Street” vs. “St.” or using different phone numbers) can negatively impact your local rankings.
2. Website Relevance & Title Tags
The page you link to from your GBP (typically your homepage or a location-specific landing page) should include:
- The business name
- A keyword related to your main category
- The city or service area if applicable
For example, if your business is a plumbing company in Denver, your homepage title tag should be something like:
Reliable Plumbing Services in Denver | [Business Name]
3. The Importance of Local Citations
A citation is a listing of your business on third-party directories like Yelp, Angi, or the Better Business Bureau. These citations:
- Boost local search rankings by reinforcing trust in your business.
- Help establish your NAP consistency across multiple sources.
- Improve your chances of showing up in Google’s Local Pack (Map results).
Pro Tip: Use tools like BrightLocal, Moz Local, or Whitespark to audit your business listings and ensure all citations are correct.
Why Reviews Matter (But Aren’t Everything)
Many business owners focus on reviews, thinking 5-star ratings will automatically get them to the top of Google. While reviews help, they are not the only ranking factor.
1. Quantity vs. Quality
- A business with 65 reviews and a 4.5-star rating will likely outperform a business with 50 perfect 5-star reviews.
- This is because Google values engagement and natural rating distributions over forced perfection.
2. Content of Reviews
- Google scans reviews for keywords related to your services.
- Encourage happy customers to mention specific services in their reviews (e.g., “Their drain cleaning service was quick and effective!”).
3. Responding to Reviews
- Replying to all reviews (positive and negative) shows Google (and potential customers) that you are actively engaged.
- Responses should be professional, polite, and personalized.
Final Thoughts: The Winning Formula for Google Business Success
If you want to attract more visitors to your Google Business Profile and increase lead generation, here’s your action plan:
- ✅ Set up and verify your GBP using a Google Workspace email for quicker approval.
- ✅ Fully optimize your profile – fill out every detail and avoid keyword stuffing.
- ✅ Ensure NAP consistency across your website, citations, and GBP listing.
- ✅ Optimize your website’s title tags with location + primary service keywords.
- ✅ List your business on multiple directories to strengthen your local presence.
- ✅ Encourage customer reviews that mention specific services.
- ✅ Respond to all reviews in a professional and timely manner.
By following these steps, you’ll improve your visibility, rank higher in local search results, and convert more potential customers into paying clients.
🚀 Now go optimize your Google Business Profile and watch your leads grow! 🚀
