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Compound SEO: Implementing a Viable Marketing Strategy in 2023

In today's digital age, having a website is crucial for any business that wants to stay competitive. However, simply having a website is not enough. To be successful, you need to ensure that your website is visible and easily accessible to your target audience. This is where search engine optimization (SEO) comes in. Compound SEO is the practice of utilizing multiple marketing channels, including paid search, paid social, email marketing, and other digital techniques. All of these channels is informing one another and helping you make viable SEO decisions.

The Basis: A Viable SEO Strategy for Your Compound SEO

SEO is the process of improving your website's search engine rankings, visibility, and traffic by optimizing your website's content, structure, and other elements. Here are some tips on how to include SEO as part of your website marketing strategy:

  1. Set clear SEO goals and objectives: Before you start optimizing your website, it's essential to define your SEO goals and objectives. This could include increasing your website's organic traffic, improving your search engine rankings, or boosting your online visibility.

  2. Conduct keyword research: Keyword research is a critical component of SEO. It involves identifying the most relevant and high-volume keywords that your target audience is searching for and optimizing your website's content to include these keywords.

  3. Optimize your website's structure: Ensure that your website's structure is search engine-friendly by optimizing your website's URLs, meta descriptions, title tags, and header tags.

  4. Create high-quality, relevant, and engaging content: Content is king when it comes to SEO. Ensure that your website's content is high-quality, relevant, and engaging, and optimized for your target keywords.

  5. Build high-quality backlinks: Backlinks are an essential factor in SEO. Focus on building high-quality backlinks from authoritative and relevant websites to improve your website's search engine rankings and visibility.

  6. Measure and analyze your SEO performance: Regularly monitor your website's SEO performance using tools like Google Analytics and Google Search Console. This will help you identify areas where you need to improve and make data-driven decisions about your SEO strategy.

Google Search Ads: Another Way to Use Search Engines To Help Your Compound SEO Efforts

Google Search Ads and SEO are two separate digital marketing tactics, but they can complement each other when used strategically. Here are some ways that Google Search Ads can help your SEO efforts:

  • Increase brand visibility: Google Search Ads can help increase your brand's visibility in search engine results pages (SERPs), even for high-competition keywords that may be difficult to rank for organically. When potential customers see your brand appear multiple times in the SERPs, they are more likely to click on your website and associate your brand with the products or services they are searching for.

  • Improve click-through rates: Google Search Ads can also help improve click-through rates (CTR) for your website. This is because well-crafted ads with compelling ad copy and clear calls-to-action can entice users to click on your website. When users click on your website from a paid ad, it sends positive signals to Google that your website is relevant to their search query, which can improve your organic search rankings over time.

  • Test and refine keyword strategy: Google Search Ads can also help you test and refine your keyword strategy for SEO. By analyzing which keywords perform well in paid search campaigns, you can identify high-performing keywords to target in your organic SEO efforts. You can also use this data to optimize your website's content to align with user search queries and improve its relevance and usability.

  • Gain insights into user behavior: Google Search Ads provide valuable insights into user behavior, such as which keywords users are searching for, which ad copy is resonating with them, and which landing pages are driving the most conversions. These insights can inform your SEO strategy and help you create content that is tailored to user search intent and behavior.

Social Media Ads and Organic Posts: Another Way to Bolster Your Compound SEO Efforts

Social media ads can help increase brand awareness and engagement with your target audience. When your brand is more visible and engaging on social media, it can lead to increased website traffic, backlinks, and social signals, which can positively impact your SEO efforts.

Ads can also drive referral traffic to your website. When users click on your social media ad and land on your website, it sends positive signals to Google that your website is relevant and useful, which can improve your website's organic search rankings over time. 

They can also be used to facilitate influencer marketing, where you partner with influential social media users to promote your brand or products. When influential social media users share your content or mention your brand on social media, it can lead to increased website traffic and backlinks, which can improve your website's search engine rankings.

Lastly, social media can also lead to increased engagement and social signals, such as likes, shares, and comments, which can signal to Google that your brand is relevant and useful to your target audience. Social signals are considered a factor in SEO, although their impact is not as significant as other factors such as backlinks and content quality.

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