OnlyFans Loses Half Of It's Google Organic Traffic

We monitor traffic for several major websites throughout the world. One of the most popular content creator sites, OnlyFans, has lost a substantial amount of traffic. If you look at the traffic patterns below for OnlyFans, you will see that the site was getting about 40 million visits per month from organic search. In October 2024, that number fell to just about 21 million visits per month. There are several things that could have happened, but let's take a look at who was impacted and what areas of OnlyFans are receiving less traffic. 

 

What Can We Say About the OnlyFans Organic Traffic Loss? 

There are several reasons as to why the traffic loss could have happened to OnlyFans. These could include the most recent Google content updates. Here were the most recent Google SEO core updates:

Source: Moz.com

OnlyFans started losing it's traffic in roughly September of 2024. Moz called this update the Site Reputation Abuse #2 update. Let's take a look at how these two different updates had an impact on the Google SEO of OnlyFans.

The most interesting take away from the Moz update archive is the "A Nightmare on Affiliate Street" article. This describes what happened to most websites that run some sort of affiliate program:

Main Issues with Affiliate Abuse

1. Mass-Produced, Low-Quality Affiliate Content – Many affiliate sites churn out thin, low-value content primarily focused on generating commissions rather than providing useful information to users.
2. Lack of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) – Google’s algorithm updates, especially the Helpful Content Update (HCU), target sites that lack real expertise and rely heavily on AI-generated or spun content.
3. Overuse of Affiliate Links – Excessive affiliate links with little original analysis or added value can trigger manual actions or ranking drops.
4. Deceptive Tactics – Some affiliate marketers use fake reviews, scraped content, or misleading recommendations, which go against Google’s guidelines.

Google’s Response

• Helpful Content Update (HCU) and Spam Updates aggressively demote thin, spammy affiliate content while rewarding sites that offer genuine value.
• Affiliate-heavy sites hit hard – Many large affiliate sites have experienced severe ranking losses as Google refines its detection of low-value content.
• The importance of real expertise – Google prioritizes content from true experts rather than mass-produced articles aimed at commissions.

What Does This Mean for OnlyFans Creators?

OnlyFans profiles actually have the potential to drive a huge amount of traffic. Some individual creators can get as many as 20,000 visits to their profile media page per month. Let's say that you get 20,000 visits per month and have a conversion rate of 5% with a $5 ppv sent. That's potentially $5,000 worth of revenue per month. Over the course of a year, you lost $60k worth of revenue if your profile stopped converting from organic traffic. 

Now OnlyFans is not truly an affiliate website. Creators make money by signing up subscribers. But they place their links everywhere to make money on commissions. Over time, those links add up. They are also placed on other websites without real context. Over time, the amount of links on garbage spam sites adds up, thus tanking the searchability of the OnlyFans creator in question.

How Do OnlyFans Creators Find Healthy, Spam-Free Links?

There are a multitude of websites out there that can promote adult content that lack the spam weight of a lot of websites. Here is an interesting trend to point out. Almost EVERY OnlyFans creator with a meaningful amount of monthly traffic as at least some inbound link. We offer an OnlyFans SEO Service. This service is designed to help you get more inbound links from high Domain Authority websites. By naturally promoting your profile without the "sign up" anchor text and using the name of your profile and the theme of your profile, you will start ranking better in organic search on OnlyFans.